Publishing consultant Cliff Guren has been testing OptiQly for a few weeks. He’s written a great piece over at his blog about the power and potential of the OptiQly platform for book marketing:
Today publishers are awash in data from their distribution and sales channels—from their distributors and wholesalers, from the Amazon Retail Analytics (ARA) system, from other retailers, and from Facebook, Twitter and the other social media platforms. But making sense of the data is still hard. Most publishers lack the resources and tools required to create dashboards that integrate the disparate information they receive.
Happily, the marketing of books is taking a big step forward. OptiQly, a new startup funded in part by Ingram, is focused on helping publishers “see more and sell more” on the Amazon platform.