OptiQly attended last week’s Digital Book World Conference to discuss trends and best practices in modern marketing and online sales. Goodreads has put together a nice summary of the best marketing tips and advice from the show.
For us, Peter McCarthy, Chief Product Officer, OptiQly, summarized how best to think about all of this advice: “The most important thing for successful marketing is the right mindset. You can’t be rigid. Think of your marketing tactics as a bag of tools and then be willing to use them anytime in any combination. It’s not about having one tool that you’re really good at using.”