Mike Shatzkin takes a look at how OptiQly’s data and insights can help publishers prioritize and maximize marketing efforts across their lists.
OptiQly looks at each book and gives it two “scores”: one for the “brand” (which most of the time means the author’s online footprint and credibility) and one for the “product”, which is the book itself. The higher the score, the more likely the product is to be successful within the online retail environment. And best of all, OptiQly tells the user how to improve the score for both.
…It will really be indispensable to help larger publishers figure out every morning which of their titles can yield the biggest dollar improvements with tweaks or fixes their marketers can apply today. It will point publishers to which titles on their list have a misalignment that, if corrected, will immediately boost sales. And, by title, it will tell them exactly what actions will yield results.